04 Dec

OMG Green Buttons to help Stop Drug Abuse

The students launched the first phase of the campaign in the opening weeks of the school year by passing out thousands of small green buttons with the letters OMG. OMG is commonly used by youth in electronic text messaging as an expression of surprise or joy or as a call to pay attention. The buttons developed a buzz of curiosity in the school. In phase two of the campaign, the students distributed 300 T-shirts and 5,000 static cling decals with the phrase 2outta3. Finally, the entire message was revealed through the dissemination of 1,150 T-shirts and 5,000 silicone wrist bands with the message, 2outta3 Dont Drink. To reinforce the message, addiction treatment malibu and the coalition has printed news releases, newspaper articles, and newsletters. Research has shown that the strategy of using a social norms message is effective in reducing the rate of underage drinking and changing the perceptions of youth and adults.